BT helps give the Comic Relief trekkers a head start on fundraising
Today seven of the celebrities on the BT Red Nose Desert Trek will arrive in Kenya to start preparation for their gruelling five dayjourney to raise money for Comic Relief and to help their fundraising efforts BT is holding ‘Chat for Change’ day.
Anyone making calls via their BT home phone this Friday 18th February will be helping to raise money for Comic Relief through BT’s ‘Chat for Change’ day. BT is donating 1p for every call made from a BT home phone line as well as every call made from a BT payphone. Plus they’ll donate 25p for every call to BT’s Directory Enquiry Service 118500 from any landline or mobile*.
This year BT is asking “Who Gets Your Joke?” encouraging people to call a friend on ‘Chat for Change’ day with one of their funniest jokes and do their bit for Comic Relief. Facebook users can make a difference by updating their status and profile picture with the ‘Chat for Change’ pledge and logo at the ‘BT Chat for Change’ Facebook site: facebook.com/btchatforchange. The Chat for Change Facebook page will also host a series of videos across the campaign featuring some of the celebrities taking part in the BT Red Nose Desert Trek.
Olly Murs and Dermot O’Leary arrived earlier in the week to see the type of work Comic Relief will be supporting with money raised through Red Nose Day. The intrepid team - Ronni Ancona, Craig David, Lorraine Kelly, Scott Mills, Olly Murs, Dermot O’Leary, Nadia Sawalha, Kara Tointon and Peter White will embark on the toughest physical challenge of their lives as they attempt to cross one of the world’s most inhospitable deserts, the Kaisut in north eastern Kenya. ‘Chat for Change’ day is just one of the ways that BT is helping to raise money as part of The BT Red Nose Desert Trek.
Covering 100 gruelling kilometres in just five days and facing temperatures as high as 100 degrees Fahrenheit, the celebrities will lead a convoy of camels over mountains, through bush and across a vast expanse of barren desert. Their efforts will raise money to help people living unimaginably tough lives both across Africa and the UK. In particular they will be highlighting the issue of sight. Money they raise will go to Comic Relief projects which include those that help to prevent thousands of people in Africa from going blind or contracting terrible eye conditions like trachoma, something which affects many people living in the region where the trek is taking place.
John Hurry, commercial director, consumer BT, said: “The money raised for Comic Relief helps change people’s lives, in the UK and Africa, forever. We are delighted to be a part of such a worthwhile cause and we urge everyone do their bit by picking up the phone this Friday. The more calls made the more money that will be raised.”
The celebrities’ journey will be captured for a documentary which will be broadcast in the run up to Red Nose Day. For moreinformation about Comic Relief, ‘Chat for Change’ Day and The BT Red Nose Desert Trek go to bt.com/comicrelief
*BT will donate 1p for every phone call made by a BT residential calls and lines customer from a BT residential landline, every call made from a BT payphone and 25p for every call to BT’s Directory Enquiry Service 118500 from any landline or mobile between 00.01 and 24.00 on the 18 February 2011.